Branding for a Community in Bloom: The Sandy's Flowers and More Story
Crafted a heartfelt brand identity for a community flower shop, translating its founder's story into a cohesive visual system for digital and print.
Brand Identity
Logo Design
Visual System
Project Overview
My Role: Graphic Designer
Duration: Sep 2025
Tools: Figma, Adobe Illustrator, Adobe Photoshop
Summary
This project involved creating a complete brand identity for Sandy's Flowers and More, a community-focused flower shop rooted in an inspiring story of perseverance and gratitude. The primary goal was to design a visual system that communicates warmth, authenticity, and a deep sense of community care.
Guided by the core keywords—Tribute, Community, and Heartfelt—the new identity captures the brand's sincere narrative. The final deliverables include a comprehensive brand moodboard, a new logo, and a suite of cohesive brand applications across both print and digital platforms, ensuring a memorable and welcoming experience for every customer.
Visual Foundation
The Application
